{"id":652,"date":"2025-09-03T22:04:39","date_gmt":"2025-09-03T22:04:39","guid":{"rendered":"https:\/\/cpvone.com\/academy\/?post_type=glossary&p=652"},"modified":"2025-09-11T08:44:11","modified_gmt":"2025-09-11T08:44:11","slug":"token","status":"publish","type":"glossary","link":"https:\/\/cpvone.com\/academy\/glossary\/token\/","title":{"rendered":"Token"},"content":{"rendered":"

A Token<\/a><\/strong> in CPV tracker (<\/a>CPV Lab<\/a> or CPV One<\/a>) is a dynamic variable that passes information between your traffic source, CPV tracker (CPV Lab or CPV One), and affiliate networks. Tokens capture essential data such as campaign<\/a> IDs, ad IDs, keywords, placements, geographic location, device type, or other attributes.<\/p>\n\n\n\n

Tokens are placeholders in URLs. <\/strong><\/p>\n\n\n\n

For example, a campaign<\/a> link might include:<\/p>\n\n\n\n

http:\/\/tracker.com\/?cid={campaignid}&ad={adid}&kw={keyword}<\/em><\/p>\n\n\n\n

When the traffic source sends a click, {campaignid}, {adid},<\/em> and {keyword}<\/em> are replaced with real values. CPV One and CPV Lab record this data, storing it in your reports.<\/p>\n\n\n\n

Tokens make granular optimization possible. <\/p>\n\n\n\n

For example, you may discover that specific keywords or placements are generating conversions, while others are wasting budget. <\/p>\n\n\n\n

With token<\/a> data, you can take targeted actions, such as pausing unprofitable placements or scaling high-performing ones.<\/p>\n\n\n\n

Tokens are not only used in campaign<\/a> URLs but also in Offer<\/a> URLs<\/strong> and S2S Postbacks<\/strong>. This ensures that conversion<\/a> data matches the right click.<\/p>\n\n\n\n

CPV Lab traffic source templates<\/a> include predefined tokens, reducing setup effort. When you select a traffic source, the correct tokens are automatically added to your campaign URL<\/a>.<\/p>\n\n\n\n

In reporting, token<\/a> data is displayed alongside conversions, ROI, and EPC. This allows you to analyze results in great detail.<\/p>\n\n\n\n

In summary, tokens are the carriers of actionable data in CPV tracker (CPV Lab<\/a> or CPV One<\/a>). They connect your traffic source with your tracking<\/a> setup and make performance optimization possible.<\/p>\n\n\n\n

See also:<\/strong> Traffic Source, Campaign<\/a>, Click ID<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

A Token<\/a> in CPV tracker (CPV Lab or CPV One) is a dynamic variable that passes information between your traffic source, CPV tracker (CPV Lab or CPV One), and affiliate networks. Tokens capture essential data such as campaign<\/a> IDs, ad IDs, keywords, placements, geographic location, device type, or other attributes. Tokens are placeholders in URLs….<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-652","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nToken - CPV Academy<\/title>\n<meta name=\"description\" content=\"What is a token and how is it used in your tracking links? 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