Definition: A click occurs when a user interacts with your advertisement and is directed to your landing page or offer.
There are:
- clicks on the ads
- clicks inside the landing page
Inside CPV tracker, the clicks on the ads are named Visitors (the people visiting the landing page or offer).
Clicks in CPV tracker (CPV Lab or CPV One) mean the clicks on the CTAs inside the landing page (the clicks on the affiliate links you posted on your landing page).
The tracker automatically captures critical data points with each click:
- Timestamp: Exact date and time the click occurred
- Source parameters: Traffic source, campaign, ad, and placement details
- User data: Device type, operating system, browser, and geographical location
- Cost data: What you paid for this visitor (real time or estimated)
Why clicks matter: Click data also helps you spot problems early. If you get many clicks but few conversions, your landing page or offer might need work.
In CPV One, click tracking happens in real-time. You can measure costs per click (CPC), earnings per click (EPC), and see click paths. This gives you full visibility into how users interact with your ads.
Best practice: In CPV One and CPV Lab, navigate to the “Visitor Stats” dashboard to identify your real time clicks in your campaigns and identify patterns.
« Back to Glossary Index