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Category: S2S tracking

Master the art of server-to-server (S2S) tracking with our detailed guides. Understand how S2S tracking works, why it’s essential for your campaigns, and how to set it up for accurate data and improved performance. Gain insights into optimizing your tracking to get the most out of your affiliate marketing efforts.

what is a Postback URL?

Understanding Postback URL in Affiliate Marketing

Posted on May 9, 2024March 25, 2025 by Elizabeta Kuzevska

What is a Postback URL? A Postback URL is a crucial communication channel in the affiliate marketing ecosystem, particularly for tracking and attribution between different platforms. This specialized link operates silently in the background, transferring valuable conversion data between servers without requiring any user interaction. Unlike typical website links that users click, Postback URLs work…

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