Master the art of server-to-server (S2S) tracking with our detailed guides. Understand how S2S tracking works, why it’s essential for your campaigns, and how to set it up for accurate data and improved performance. Gain insights into optimizing your tracking to get the most out of your affiliate marketing efforts.
Last week, a client called me in a panic. “My conversion tracking is broken again! Safari just killed half my data!” Sound familiar? As a digital marketer, I’ve lived through this nightmare too many times. The constant privacy updates, ad blockers, and cookie restrictions have turned reliable tracking into a bad joke. That’s why I…
In the world of affiliate marketing, there’s a tool called a postback URL that plays a key role in tracking conversions and actions. This guide will help you understand what postback URLs are, how they work, and why they’re important. What is a Postback URL? A postback URL is a link called when a event…
Have you ever been frustrated seeing completely different numbers across your tracking systems? You’re not alone. Every media buyer has faced this headache: Even though tracking methods are all connected through Postback URLs, these discrepancies can cost you money and lead to poor campaign decisions. Understanding the root causes of these differences isn’t just helpful…
Something about this post to show up on the main page! let’s se if we can see this text
Running Google Ads is great, but tracking your results properly is even more critical. You waste money on clicks that don’t turn into sales if you don’t track conversions. That’s where CPV Lab and CPV One come in. They help you track and optimize Google Ads campaigns, while also keeping everything compliant with Google’s parallel tracking rules….
What Is a Custom Tracking Domain? A custom tracking domain allows you to replace generic tracking URLs generated by marketing platforms with your own branded domain. This personalization creates a more professional appearance and builds trust with your audience. For example: This simple change significantly increases the perceived trustworthiness of your campaigns and improves your…
