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Category: Affiliate Glossary

New to affiliate marketing or need a refresher on key terms? Our Affiliate Glossary is your go-to resource. Understand the essential jargon and concepts that underpin successful affiliate marketing campaigns. Whether you’re a novice or a pro, this glossary will help you stay informed and effective.

click loss in affiliate marketing

Understanding Clicks Loss: A Friendly Guide

Posted on March 5, 2025March 25, 2025 by Elizabeta Kuzevska

Ever wondered why your ad click numbers don’t always add up? You’re not alone! Clicks loss happens when your tracking systems miss some of the actual clicks on your ads or affiliate links. Let’s dive into this common challenge and explore some practical solutions. What Exactly Is Clicks Loss? Simply put, clicks loss is the…

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what is a Postback URL?

Understanding Postback URL in Affiliate Marketing

Posted on May 9, 2024March 25, 2025 by Elizabeta Kuzevska

What is a Postback URL? A Postback URL is a crucial communication channel in the affiliate marketing ecosystem, particularly for tracking and attribution between different platforms. This specialized link operates silently in the background, transferring valuable conversion data between servers without requiring any user interaction. Unlike typical website links that users click, Postback URLs work…

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