New to affiliate marketing or need a refresher on key terms? Our Affiliate Glossary is your go-to resource. Understand the essential jargon and concepts that underpin successful affiliate marketing campaigns. Whether you’re a novice or a pro, this glossary will help you stay informed and effective.
Tracking success starts with understanding the basic terms. This glossary of tracking terms explains key concepts used in CPV One, why they matter, and how they help you run better campaigns. If you need a detailed glossary of terms, visit our glossary library Table of Contents Introduction Effective tracking is the backbone of profitable digital…
CPV stands for Cost Per View. It tells you how much you’re paying every time someone views your landing page after clicking your ad. If you’re running any kind of performance marketing campaign, this is one of the first metrics to watch. It’s simple: lower CPV means cheaper traffic. But if it’s too low and…
Ever wondered why your ad click numbers don’t always add up? You’re not alone! Clicks loss happens when your tracking systems miss some of the actual clicks on your ads or affiliate links. Let’s dive into this common challenge and explore some practical solutions. What Exactly Is Clicks Loss? Simply put, clicks loss is the…
What is a Postback URL? A Postback URL is a crucial communication channel in the affiliate marketing ecosystem, particularly for tracking and attribution between different platforms. This specialized link operates silently in the background, transferring valuable conversion data between servers without requiring any user interaction. Unlike typical website links that users click, Postback URLs work…
